Friday 30 August 2013

MC 101: How To Be An Excellent Master of Ceremonies




Almost every week, I get an email, a text or a call from a someone who wants to know what to do to become a Master of Ceremonies.  Since nobody goes to school to study the ins and outs of this profession, this article is a response to all those enquiries as well as preemptive strike for future questions!

What is the use of a Master of Ceremonies?

As the MC, you are the person responsible for managing a formal event.  That event could be a corporate one like a product launch or an inauguration; it could be a social function such as a wedding reception or a birthday dinner.  Your main duties include telling guests why they've been invited, introducing speakers and making sure the event starts and ends on time.  To be an excellent MC, you should have enough knowledge about the event to speak intelligently about it.  You should have sufficient background information about the speakers in order to introduce them well.  You should also be skilled at managing time so that you don't lose control of the event and make it drag.

What a Master of Ceremonies is not

The MC is not a stand-up comedian.  By all means be entertaining but remember you are not the entertainer.  This means you shouldn't put yourself under unnecessary pressure to have a stock of jokes ready to be unleashed whenever there is the slightest gap in the programme.  You run the risk of turning a serious event into a comedy club if you start off with one or two jokes to lighten the atmosphere.  Your audience may then expect you to make them laugh any time you come on stage to talk.   It is possible to see the funny side of almost any situation without actually cracking a joke.  Humorous situations occur around us all the time.  You are on your way to becoming an excellent MC when you observe these things and comment on them naturally during your delivery.

I'm sorry to disappoint you but as the Master of Ceremonies,  you are not the main attraction of the event.  Simply put, you are not the star.  Your job isn't to hog the headlines.  Rather, your role is to shine the spotlight on the VIPs  occupying the high table as well as the guests in the audience.  Make your speakers smile when you introduce them professionally; let your guests appreciate the fact that you respected them by starting and ending the event on time.  That's what you're engaged to do; just do it consistently and you will be known for excellence.

What it takes to become an excellent Master of Ceremonies

Just like any other profession, you only become a skilled MC through study and practice.  Without a doubt, the most important subject you should study is human behaviour and how people think.  Are you asking what this has to do with picking up a microphone and speaking to an audience of strangers?  But think carefully about it.  Any event you will ever host will revolve around people.  The event planner, your audience, the speakers, you name it. If you want to get a detailed brief about your event, you better know how to relate with the organizer to get that information.  If you want to create instant rapport with a roomful of strangers, you better know how to gauge your audience’s mood in order to make the right connection.  If you want to rein in a speaker who has been talking for too long, you better be on top of your game in the people skills department.  The more you study and know  people, the better you will be as a Master of Ceremonies.

Another important subject worthy of your study is public speaking.  You won't get very far as an MC if you can't overcome your nervousness and fear in front of an audience.  You'll have no chance of success if people can't hear you even though you're speaking into a microphone.  So learn the art of public speaking by reading books on the topic, listening to instructional CDs and observing people who speak for a living (broadcasters, actors, the clergy, politicians).  Unlike other professional speakers, you don't have the liberty of speaking as long as you want when you get on the stage.  Remember you are not the reason why people have gathered.  As the MC, you link the various parts of the program to give it structure.  In effect, you are the glue that binds the disparate pieces of an event together.  Glue that is effective will not be visible.  Therefore your motto really should be 'GOS-KIS-GOS'.  In other words, "Get On Stage - Keep It Short - Get Off Stage".

After all the studying and observing, you now have to practise.  You have to hunt for events where you can deploy your skills as an MC.  The good thing is you can start small and grow gradually.  Remember every formal event needs a Master of Ceremonies.  Start with your family and friends.  Any anniversaries, birthdays, funerals, naming ceremonies or weddings coming up?  Volunteer to be the MC.  Forget about getting paid.  That comes later.  For now, use these social events as a laboratory where you can test your skills in a relatively safe environment where you will be familiar with your audience.  What about your workplace?  Any opportunities there for you?  Of course!  Awards ceremonies, breakfast meetings, inaugurations and product launches are just a few corporate events that could benefit from your MC skills.  Let your colleagues know what you can do.  One day, someone will surely hand you the baton of opportunity; when you meet that moment, say a prayer of thanks, hold on to that baton and make sure you cross the finish line with it.  You will be well on your way to becoming an excellent Master of Ceremonies!



Thursday 22 August 2013

MC 101: How to Handle a Speaker who Turns Up Late




Just picture this.  You're the Master of Ceremonies for a high-level corporate function.  You've arrived at the venue an hour early.  You've introduced yourself to the event organizer, the venue manager and the caterer.  The hall is tastefully decorated and the DJ is filling the room with smooth jazz.  You glance at your watch.  Everything is going to plan.  The show starts in ten minutes.  Then the organizer comes rushing in to give you bad news.  The guest speaker was on his way but had to attend an urgent unscheduled meeting before coming here.  Looks like he definitely will be late.  The question is, when will he arrive?  Nobody knows for sure.

Such a scenario has the potential for sharply raising stress levels before the show even gets underway.  The client, the person paying for the event, wants to know what's going on.  The audience - guests and the media - want proceedings to start, they haven’t got all day you know.  The organizer just wants a faraway place to hide from all this unwanted pressure.  A launch or an awards ceremony that took weeks of meticulous planning and countless sleepless nights can be wrecked with a key person failing to turn up on time to play a critical role in the programme.  You’re the MC.  You’re in the middle of a potential storm.  What’s your decision?

Do you:

A. Offer no explanations to the audience.  Instead, wait till the special guest turns up before you start?
B.  Start the show on time, apologize profusely and let the audience know that the guest speaker will be late?

Starting later than scheduled is not advisable, especially if it is a corporate affair.  It shows a lack of professionalism as well as a lack of respect for guests who took pains to turn up early.  So Option A is out of the question.  How about Option B?  Making a speaker look bad by advertising their lateness is not a good idea either.  Why cause disaffection for him or her?  One important role of the MC is to bring out the best in everyone connected with the event: the audience, the client, and the speakers.  With that in mind, here's what to do if you're the MC and its show time but your special guest is nowhere to be found.

1. Rearrange it and then start on time.

Juggle the programme around.  Push the guest speaker's appearance further down the running order since they will be appearing later than scheduled.  Feel free to bring forward items that were originally scheduled to run after the guest of honour's speech.  I recently emceed a corporate event where I brought forward a musical performance and an awards segment to account for the lateness of the special guest.  After making these changes, start the show on time without referring to them.  No apologies are needed - just get on with it.  The audience will be happy that you're not wasting their time.  They will take a cue from you the MC and assume that the show was originally planned that way.

2.  Coordinate it.

The show is now underway.  You're up front on the stage.  How will you know when your special guest turns up?  Coordination is the key.  Make sure you have a representative of the organizers updating you regularly so you know when the speaker is around and when it's time to bring him or her into the picture.  Remember, nobody in the audience should know that there was a problem before the show kicked off.  Be diplomatic.  Don't make any mention of their lateness when you introduce the guest speaker.  You should be as natural as possible, as if it was planned all along that the guest of honour would address the audience at that particular time.  It has been my experience that unless you draw attention to a lapse or problem, most audiences are happily unaware of what challenges you may be facing to produce a successful event.  This may be one of the rare occasions where indeed ignorance is bliss.  Keep it that way!
As a Master of Ceremonies, how you handle a speaker who turns up late means being creative and working closely with team members.  Your success will mark you out as a professional and you’d like to be regarded in such a manner wouldn’t you?



Saturday 3 August 2013

How To Give A Powerful Speech Every Time






Today I will share a method which will transform your public speaking. All you have to remember are three words which begin with the letter P. Are you ready to find out how they can help you deliver a powerful speech every time?

Passion

Public speaking guru Kenneth McFarland taught a unique method. According to him, speaking in public is not about standing in a prescribed manner, positioning your hands in a certain way or remembering all kinds of do’s and don’ts. The most important ingredient is your passion, your enthusiasm and your excitement about your speech topic. You must be highly interested in your subject. Once you are sufficiently fired up about what you want to say, you will transmit that energy to your audience. Sadly, the opposite is also true. If you are not motivated to speak on a topic, your audience will pick up on that feeling and reflect it back to you by showing their lack of interest in you and your speech. Don’t let that happen. Only accept to speak on subjects about which you feel strongly. Examine yourself. What issues arouse your most powerful emotions? What are the issues you are drawn to? Those are the things that you are passionate about. Decide to focus on those subjects and speak only about them. In time, and with passion, you will develop into a commanding speaker.

Preparation

You have identified what you are passionate about. Good. You are now ready for the second P which stands for Preparation. Preparation involves researching your topic and illustrating your points effectively.

Let’s say the topic of leadership is what excites you. Running on passion alone will not be enough to get you to your destination. To be able to give a powerful talk on leadership, you’ll have to delve deep into the subject. Become a journalist and list at least 20 questions using the 5WH model. 5WH questions are all questions that begin with What, Why, Who, When, Where and How. A few examples could be the following: What is leadership? Why is leadership important? Who is a good/bad leader? When do leaders emerge? Where do leaders find their inspiration? How does one become a leader? You may be wondering why you need to come up with 20 questions just for a simple talk which may only last 20 minutes. According to corporate trainer Brian Tracy, it’s far better to be over-prepared for your talk than to hit the stage under-prepared. If you have too much material, you can always discard the excess. However, if you run out of things to say, you’ll end up being quite uncomfortable on the stage and that may be the least of your worries. Don’t let that happen to you. Be prepared.

Stories are a potent way to connect with your audience and its not just children who are drawn to them. I sometimes start a speech with the words, “Once upon a time…” and I’m always fascinated to see adults snap to attention in order to follow what I am saying. If you were preparing an address on the topic of leadership, you could compile a few stories to support your subject. Did you once display leadership at a time of crisis? Share it with your listeners. Are you drawn to political leadership? Take your pick from stories about Yaa Asantewaa or Kwame Nkrumah or Barack Obama or Nelson Mandela. Stories make your speaking memorable. What is more powerful than leaving an audience with your words still ringing in their minds days after you addressed them?

Purpose

After Passion and Preparation comes Purpose. You should have a reason for speaking otherwise you run the risk of giving a talk that goes off in many directions and literally ends up nowhere. More importantly, having a purpose for your speech forces you to consider the needs of your listeners. Ask yourself why you are speaking and what effect you intend to produce in your audience. Do you want to inform them? To educate? To entertain? Or simply to inspire? Using our leadership example, if your main purpose is to inform, you will be focused on giving your listeners facts about leaders. The desired effect is that they will be more knowledgeable about leadership after you’ve finished speaking. If you want to educate them, you will show them how leaders acquire their skills. If your listeners leave equipped with leadership tools, you would have achieved the desired effect. A talk on leaders that is meant to be entertaining should have a few funny stories thrown in to as you make your points. Your audience should find these anecdotes amusing otherwise you won’t have achieved your desired effect. Lastly, an inspirational speech on leadership will show how leaders succeeded in spite of huge odds. The effect on your audience should be their desire to go out and make a difference as well. Identifying the purpose of your speech is the key to your success. Do you see how it can add power to your speaking?

You can be a great speaker. Just remember the 3 P’s of powerful public speaking: Passion, Preparation and Purpose. Now get ready, get on stage and get speaking straight from your heart. You can do it!

Friday 2 August 2013

The Job

"A plane cannot fly without a pilot
A car cannot go without an engine
A ship cannot steer without a captain
A yacht cannot sail without a skipper
A child cannot learn without a teacher
An orchestra cannot play without a conductor

Of course there are many more examples, but the point is an event cannot excel without an MC."

'Up Front In Control' by Pete Miller & Ron Tacchi